Verbascum phoeniceum L.
Verbascum phoeniceum
Verbascum phoeniceum, commonly known as purple mullein, is a short-lived perennial plant native to Central Europe, Central Asia, and Western China. It is also naturalized in certain regions of the US and Canada. The plant begins with rosette growth in late spring and summer, featuring whorled basal leaves with pinnate venation. As it grows, simple leaves appear in an alternating fashion on the stem. The flowers are five-petaled and grow in an inflorescence with multiple flowers on a spike. The plant can reach heights between 0.9m and 1.2m.
Details
Lamiales
Scrophulariaceae
Verbascum
The leaves and flowers of V. phoeniceum contain mentholic extracts that have shown strong antimicrobial activity.
Known for its ornamental value, Verbascum phoeniceum is cultivated as an ornamental plant. The mentholic extracts from its leaves and flowers exhibit strong antimicrobial properties.
Early in the growing season
0.9m - 1.2m
Deep purple to pink and white
Verbascum phoeniceum thrives in dry soils with full sunlight and can tolerate moderate shade but requires efficient water drainage. It is found growing wild on hillsides, disturbed sites, and woodlands.
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
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