
Pannon Flóra

Plantago lanceolata L.
Ribwort Plantain
Ribwort plantain is a perennial herb with leafless, silky, hairy flower stems that can grow up to 45 centimeters tall. It has lanceolate basal leaves with strong parallel veins and a deeply furrowed flower stalk ending in an ovoid inflorescence of many small flowers. Each inflorescence can produce up to 200 seeds. The plant is known for its ability to thrive in disturbed areas and has a mode of reproduction that can vary among populations, including wind-dispersed pollen and occasional bee pollination.
Details
Lamiales
Plantaginaceae
Plantago
The plant contains phenylethanoids such as acteoside (verbascoside), cistanoside F, lavandulifolioside, plantamajoside and isoacteoside. It also contains the iridoid glycosides aucubin and catalpol.
Ribwort plantain is used in herbal teas and remedies. A tea from the leaves is used as a cough medicine. In traditional Austrian medicine, the leaves have been used internally (as syrup or tea) or externally (fresh leaves) for treatment of disorders of the respiratory tract, skin, insect bites, and infections. The young leaves can be eaten raw or cooked.
June to September
45 centimeters (17+1⁄2 inches), exceptionally up to 90 centimeters
Brownish with green calyx and white stamens
Open, disturbed areas such as roadsides, meadows, and lawns. It can thrive in a variety of soil types but is scarce on the most acidic soils (pH < 4.5).
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
Tenders
Expert guidance for current/future CAP (Common Agricultural Policy) subsidy applications