Silene latifolia Poir.
Silene latifolia
Silene latifolia, commonly known as white campion, is a dioecious flowering plant native to most of Europe, Western Asia, and northern Africa. It is a herbaceous annual, occasionally biennial or a short-lived perennial plant, growing to between 40–80 centimeters tall. The flowers grow in clusters at the tops of the stems, with a distinctive inflated calyx and five white petals, each deeply notched. The entire plant is densely hairy.
Details
Caryophyllales
Caryophyllaceae
Silene
The Ojibwe tribe uses an infusion of the alba subspecies as a traditional medicine.
Late spring to early autumn
40–80 centimeters
White (occasionally pink hybrids)
Open habitats, particularly wasteland and fields, on neutral to alkaline soils. Prefers sunny areas with rich and well-drained soil.
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
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