Lythrum salicaria L.
Purple Loosestrife
Purple loosestrife (Lythrum salicaria) is a flowering plant native to Europe, Asia, and possibly Australia. It is an herbaceous perennial that can grow up to 2 meters tall with erect stems and lanceolate leaves. The plant forms clonal colonies and is characterized by its reddish-purple flowers, which are clustered tightly in the axils of bracts or leaves. The flowers are pollinated by long-tongued insects such as bees and butterflies.
Details
Myrtales
Lythraceae
Lythrum
Purple loosestrife contains various bioactive compounds, including tannins and flavonoids. These compounds contribute to its medicinal properties, such as astringent effects.
Purple loosestrife has been used as an astringent medicinal herb to treat diarrhea and dysentery. It is considered safe for all ages, including babies. The plant is also cultivated as an ornamental in gardens, particularly in damp locations like marshes and bogs. Its flowers provide nectar for bees.
Summer
1–2 m (3 ft 3 in – 6 ft 7 in)
Reddish purple
Ditches, wet meadows, marshes, and along sides of lakes.
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
Tenders
Expert guidance for current/future CAP (Common Agricultural Policy) subsidy applications
