
Pannon Flóra

Atocion armeria (L.) Raf.
Sweet William Catchfly
Sweet William Catchfly is a small-growing perennial plant, native to Europe but widespread in the United States. It is known for trapping small insects with its sticky sap. The plant grows between 20 and 70 centimeters tall, with numerous leaves that are elliptic, oval, or narrowly oval and smooth. The flowers are arranged in clusters at the end of stems and can be pink or lavender. The stem is hairless or slightly hairy with sticky areas.
Details
Caryophyllales
Caryophyllaceae
Atocion
The plant exudes a sticky sap that traps small insects.
Ecologically, the plant has been identified as a carnivorous plant in the past due to its sticky sap trapping small insects, although it is not currently regarded as such.
June to October
20-70cm
Pink or Lavender
Roadsides, weedy places
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
Tenders
Expert guidance for current/future CAP (Common Agricultural Policy) subsidy applications