Viburnum opulus L.
Viburnum opulus
Viburnum opulus, commonly known as guelder rose or European cranberrybush, is a deciduous shrub that grows to heights of 4-5 meters. It has opposite, three-lobed leaves that are 5-10 cm long and broad with a rounded base. The leaves have coarse serrated margins and somewhat wrinkled surfaces with impressed leaf venation. The flowers are white, produced in corymbs 4-11 cm in diameter at the top of the stems, with a ring of outer sterile flowers and a center of small fertile flowers. The fruit is a globose bright red drupe 7-10 mm in diameter, containing a single seed.
Details
Dipsacales
Adoxaceae
Viburnum
The plant contains iridoid glycosides such as viburnine, which are responsible for its medicinal properties. It also contains various flavonoids and phenolic compounds.
The fruit is edible in small quantities and can be used to make jelly. Traditionally, the bark has been used for treating cramps, although there is no scientific evidence supporting its effectiveness. The plant is also cultivated as an ornamental for its flowers and berries.
Early summer
4-5 meters
White
Moist, moderately alkaline soils; tolerates most soil types well. Native to Europe, northern Africa, and central Asia.
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
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