Vaccinium myrtillus L.
Vaccinium myrtillus
Vaccinium myrtillus, also known as the European blueberry or bilberry, is a deciduous shrub that grows to heights between 10-51 centimeters. It has green, glabrous branches and can live up to 30 years. The leaves are light green, turning red in autumn, and are ovate to lanceolate or broadly elliptic in shape. The flowers are small and hermaphrodite, blooming from April to May, with white-to-pink petals. The fruits are black-blue berries that ripen from July to September.
Details
Ericales
Ericaceae
Vaccinium
The leaves contain catechins, tannins, quinic acid, arbutin, chlorogenic acid, various glycosides. The fruits contain anthocyanins, pectin, ursolic acid, chlorogenic acid, and ascorbic acid. The plant also produces lignins and triterpenes.
The berries are edible and have been used traditionally for pies, tarts, jams, juices, and medicines. The leaves have been used in traditional medicine for treating skin disorders. The plant is also known for its potential medicinal properties, including anti-inflammatory effects.
April to May
10-51 centimeters
White to pink
Acidic soils of heaths, boggy barrens, moorlands, open forests, parklands, slopes, and moraines up to elevations of 2,350 meters.
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
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