Sorbus aucuparia L.
Sorbus aucuparia
Sorbus aucuparia, commonly known as rowan or mountain-ash, is a deciduous tree or shrub in the rose family Rosaceae. It grows up to 15 meters in height with a slender trunk and smooth bark. The leaves are pinnate with pairs of leaflets on a central vein, and the tree blooms from May to June in dense corymbs of small yellowish-white flowers. It produces small red pomes as fruit that ripen from August to October, which are eaten by many bird species. The tree is frost hardy and colonizes disrupted and inaccessible places as a short-lived pioneer species.
Details
Rosales
Rosaceae
Sorbus
The fruit contains carotenoids, citric acid, malic acid, parasorbic acid, pectin, provitamin A, sorbitol, tannin, and vitamin C. The seeds contain glycoside.
The fruit and foliage have been used in traditional medicine, as a folk remedy, and for creating dishes and beverages. The wood is tough and flexible, traditionally used for woodworking. It is planted to fortify soil in mountain regions or as an ornamental tree.
May to June
Spring
5-15 meters
Yellowish-white
Mountain regions, forests, roadsides, and disturbed habitats. It grows best on fresh, loose, and fertile soil but can tolerate a range of soil conditions.
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
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