Aria edulis (Willd.) M.Roem.
Aria edulis
Aria edulis, commonly known as the whitebeam or common whitebeam, is a deciduous tree characterized by its compact and domed shape. It often forms new shoots around the trunk and has a few upswept branches. The leaves have an almost-white underside, and the tree produces hermaphrodite cream-white flowers in May, which are insect pollinated. These flowers develop into scarlet berries that are often consumed by birds.
Details
Rosales
Rosaceae
Aria
The berries of Aria edulis contain various bioactive compounds, including tannins, flavonoids, and phenolic acids. These compounds contribute to the tree's medicinal properties and potential health benefits.
The berries of Aria edulis are edible when overripe (bletted). They have been used in traditional medicine for their astringent and anti-inflammatory properties. The tree is also valued for its ornamental qualities, with cultivars such as 'Lutescens' and 'Majestica' recognized for their distinct foliage.
May
10-20 meters
Cream-white
Aria edulis is native to most of Europe, as well as North Africa (Algeria, Morocco, Tunisia) and temperate Asia (Eastern Turkey, Armenia, Georgia). It generally favors dry limestone and chalk soils.
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
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