Pyracantha coccinea M.Roem.
Pyracantha coccinea
Pyracantha coccinea, also known as the scarlet firethorn or red firethorn, is a species of flowering plant native to southern Europe and western Asia. It has been cultivated in gardens since the late 16th century for its ornamental value. The plant features small white flowers and bright red berries, which are bitter and astringent when raw but can be cooked to make jellies, jams, sauces, and marmalade. The leaves are slightly toothed and grow opposite each other.
Details
Rosales
Rosaceae
Pyracantha
The plant contains triterpenoids and flavonoids, which contribute to its medicinal properties. The berries are rich in vitamin C.
The plant is used for ornamental purposes, particularly for covering unsightly walls in gardens. The berries can be cooked to make jellies, jams, sauces, and marmalade. It also has medicinal properties due to the presence of triterpenoids and flavonoids.
Spring to Summer
2-3 meters
White
It ranges from southern Europe to western Asia and has been introduced to North America.
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
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