Prunus avium L.
Prunus avium
Prunus avium, commonly known as wild cherry or sweet cherry, is a deciduous tree growing to 5–25 meters tall with a trunk up to 1.5 meters in diameter. The bark is smooth and reddish-brown with prominent lenticels on young trees, becoming thick and fissured on older ones. The leaves are alternate, simple, ovoid-acute, 7–14 cm long and 4–7 cm broad, glabrous and matt or sub-shiny green above, variably finely downy beneath, with a serrated margin and an acuminate tip. The flowers are produced in early spring, borne in corymbs of two to six together, each flower pendent on a 2–5 cm peduncle, with five pure white petals and yellowish stamens. The fruit is a drupe 1–2.5 cm in diameter, bright red to dark purple when mature.
Details
Rosales
Rosaceae
Prunus
All parts of the plant except for the ripe fruit are slightly toxic, containing cyanogenic glycosides. The tree exudes a gum from wounds in the bark, which can be chewed as a substitute for chewing gum.
The fruit has been used as human food for thousands of years. The hard, reddish-brown wood is valued for woodturning, making cabinets and musical instruments, and smoking foods. The gum from bark wounds is aromatic and can be chewed as a substitute for chewing gum. Medicine can be prepared from the stalks (peduncles) of the drupes that is astringent, antitussive, and diuretic. A green dye can also be prepared from the plant.
Early spring
5–25 meters
White
Native to Europe, Anatolia, Maghreb, and Western Asia. Widely cultivated in other regions and naturalized in North America, New Zealand, and Australia.
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
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