
Pannon Flóra

Betula pubescens Ehrh.
Betula pubescens
A deciduous tree native to northern Europe and Asia, known for its smooth, dull grey-white bark and finely serrated leaves. It grows to 10-20 meters tall with a slender crown and is often found in wetter areas with heavier soils. The tree is a pioneer species, colonizing cleared land and later being replaced by taller trees.
Details
Fagales
Betulaceae
Betula
The bark and inner bark contain tannins. The sap is rich in sugars that can be used to make various beverages.
The bark is used for making canoe skins, drinking vessels, and roofing tiles. The inner bark can be ground into flour for bread-making during times of famine. The tree is also used in traditional medicine, and its sap can be made into refreshing drinks, wines, ales, and liqueurs. Birch timber is used for turnery, plywood, furniture, shelves, coffins, matches, toys, and wood flooring.
Early spring
10-20 meters (33 to 66 feet)
Wet, poorly drained sites such as clays and peat bogs, as well as dry, sandy soils in northern Europe and Asia.
Info
Pannon Flora Ltd. was founded on December 13, 1999, by Gábor Janik, who retains 95% ownership. Janik holds an MSc in Horticulture from the University of Horticultural Sciences (1986) and an Advanced Professional English Certification from the College of International Trade (1990). The company specializes in bird feed production and export, primarily serving markets in Italy, Germany, the Netherlands, and the UK, alongside cultivating and distributing imported/exported horticultural seeds. It maintains exclusive partnerships with JOEUN Seed (South Korea) and Takii Europe (Japan), a leader in professional seed breeding and production. Pannon Flora collaborates with certification bodies such as NÉBIH (National Food Chain Safety Office), MERT Kontroll, and SGS Hungary to ensure compliance and quality. The company works with approximately 400 Hungarian growers, ranging from small-scale producers (under 5 hectares) to mid-sized farms and large-scale agricultural enterprises. This profile emphasizes agribusiness expertise, technical partnerships, and operational scalability tailored to international client needs.
Tenders
Expert guidance for current/future CAP (Common Agricultural Policy) subsidy applications